Planet Hollywood x Bubly Collab
Planet Hollywood, a well-known resort in Las Vegas, NV, was looking to collaborate with the leading sparkling water brand, Bubly, to create a unique and immersive experience for their guests. They wanted to develop a marketing campaign that would showcase the resort's amenities while also promoting the Bubly’s products. The campaign would involve creating custom graphics and branding that would be prominently displayed throughout the resort.
The Challenge
The main challenge was to create graphics and branding that would effectively promote both the resort and the sparkling water brand, while engaging guests and encouraging them to interact with the various elements of the experience.
The Solution
Design To Print was brought on board to produce the custom graphics and displays for the campaign. We worked closely with the designers to ensure that there would be consistent branding across all touchpoints of the campaign.
Design To Print created a variety of custom displays and signage that were prominently displayed throughout the resort. The cabanas were designed to draw guests in and encourage them to interact with the various elements of the campaign. These displays seamlessly blended the branding of both the resort and the sparkling water brand, and were a bold and playful addition to the hot summer setting in Las Vegas, providing a visually stunning experience for all.
By working closely with Planet Hollywood and Bubly, Design To Print was able to develop a unique and immersive experience that engaged guests and generated significant buzz. The success of the campaign led to a long-term partnership between the two brands, and served as one of the most memorable and immersive experiences that DTP has had the opportunity to produce!